HR compliance for every small business that can't afford to get it wrong

The problem we're solving

When a small business owner has to let someone go, they usually Google it. They find outdated blog posts, law firm articles written to generate leads, and state government pages that explain the law without telling you what to actually do.

They don't need a lecture on FLSA. They need to know: can I fire this person today, what do I owe them, and what paperwork do I hand them on the way out?

That answer is different in California than in Texas. Different for a salaried employee than an hourly one. Different depending on the reason for termination. And it changes every time a state legislature passes a new law — which happens constantly.

Most small businesses get this wrong because the right information is scattered, state-specific, and moves fast. That's the gap Counsel fills.

What Counsel does

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  Situation playbooksAnswer a few questions about your situation and get a step-by-step checklist — what to do, in what order, with what documents.
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  Ready-to-sign documentsSeparation agreements, written warnings, PIPs, offer letters, and onboarding packets generated for your state and situation.
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  Ask CounselPlain-language answers to specific HR questions, in the context of your business and state.
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  Law updatesEmployment law across all 50 states changes constantly. Counsel monitors federal and state agencies and flags what's relevant to you.
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  State compliance guidesDetailed breakdowns of HR law for all 50 states — wages, leave, termination, noncompetes, classification, and more.

What Counsel is not

• Not a law firm — Counsel is not a substitute for an attorney in complex or high-stakes situations.
• Not HR software — we don't manage payroll, benefits, or time tracking.
• Not a one-size-fits-all template library — everything is generated for your state, your situation, your worker type.

For the 90% of routine HR situations small businesses face every week — a termination, a warning letter, an onboarding checklist, a question about final pay timing — Counsel gives you the framework to handle it correctly on your own.

Who built this

Counsel is an independent, founder-built product — built by someone who watched small business owners repeatedly get HR wrong, not out of negligence, but because the right information was genuinely hard to find and even harder to act on.